Electronic Business Marketing
WMU offers an Electronic Business Marketing degree. According to their website, this degree will help students pursue a job in e-commerce, digital marketing, mobile marketing, social media, and Web and mobile application development.There are two tracks for this degree: Information Systems Track, and Marketing Track. Both require core requirements of 4 classes totaling 12 credit hours. The Information Systems Track then has two required courses with two elective courses, an additional 12 credit hours. The Marketing Track then has one required course with three elective courses, 12 credit hours. No matter which track is chosen, the major requires a total of 24 credit hours and 8 courses.
Get a digital marketing degree online with Phoenix University. A Bachelor of Science in Business with Digital Marketing Certification is one of the degrees that Phoenix offers online in Michigan. Learn more about their digital marketing certificate including what courses are required, what tuition costs, the benefits from the program, and get more information about online enrollment.
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The University of Michigan- Dearborn offers a Digital Marketing degree in their accredited College of Business. Digital Marketing is an up and coming major, and covers a variety of topics. U of M- Dearborn offers classes in SEO, Social Media, Open Source Innovation, Viral Marketing, and Web Analytics. The program offers a lot of hands on digital marketing research and experience. Required courses for the digital marketing degree include: MKT 363- Digital Consumer Search and Marketing, MKT 454- Marketing Research, MKT 455-E-tailing and Retailing, MKT 458- Communications Strategy and New Media, and MKT 463- Digital Analytics and Content.
Be sure to check out more information about the University of Michigan- Dearborn Digital Marketing program.